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Personal Branding / Coaching

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“It is a paradox of human psychology that while people remember criticism they respond to praise.  The former makes them defensive and therefore unlikely to change, while the latter produces confidence and the desire to perform better.”

Who am I ….. at my best?
• Your proudest stories
• Personal best
• Battle honours
• Successes
• Ask others
• They are less critical than you
• Distil 3 or 4 key strengths or competencies
• How do you feel?

Who do I want to be?
• “I don’t know!”
• What would it be like if you did know?

How & when am I going to get there?
• Stand where you want to be & look back to the old now!
• What steps did you take to get here?
• Make a head movie – make it real & detailed

Remember - P = p – i

P = our Performance
p = our potential to perform
i = our capacity for interference

• Strengths / personal brand
• Stories
• Stakeholders and what you want them to DO! 

S.T.A.R

Prepare to tell each of your stories to absolutely convey your strengths / personal brand by describing the S.T.A.R.:

• SITUATION - what was the situation behind the event that took place
• TASK - to clarify again and again your brand / strengths
• ACTION - the action you took
• RESULT  -  to indicate the value you add and have the potential to add

Click here for more information on "What is a personal brand?"

To download this information into PDF, please click here.

Document from MSM Coaching
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